How does intangible cultural heritage "come out of the circle" and open up new markets

Su Embroidery "inner volume" to be solved: How to "circle" and open up new markets

Giant embroidery screen work "Magnolia Fragrance" "Magnolia Qi fragrance, wide welcome the world." In the three consecutive sessions of the China International Import Expo since 2018, Suzhou embroidery work "Magnolia Fragrance" has been "dressed up" every year, and the meticulous craftsmanship of Suzhou embroidery needle and thread and the vivid and unrestrained picture have been skillfully combined to bring an unparalleled visual feast to the participants. Suzhou embroidery refers to the traditional hand-made silk embroidery with Suzhou, Jiangsu Province as the production center, and is one of the four famous embroideries in China. Suzhou has a long tradition of folk embroidery. Silk threads and silk fabrics were found in the Neolithic ruins 4,700 years ago, which prepared the material conditions for the production of embroidery. By the Qing Dynasty, Su embroidery had developed into an industry, and there were more than 150 local embroidery shops, which were divided into embroidery shops, drama costumes and zero cutting industries. After the founding of the People's Republic of China in 1949, the production of Suzhou embroidery developed rapidly through the support of the state economy, government loans, and processing by foreign trade companies. However, with the development of The Times, the development of Suzhou embroidery industry is facing new challenges, such as the original market size is shrinking, and the age gap of practitioners is serious. In July this year, the "record China" reporting team visited Suzhou and found that in the context of the "internal volume" of the industry, in the end, should adhere to the tradition, or should adapt to the new process and marketing methods, Suzhou embroidery practitioners are constantly seeking a "circle" way.